Privat Logo

In this freelance assignment, the scope entailed the selection of a name and the design of a logo for an exclusive wine tasting and delicatessen establishment, accompanied by the creation of corresponding business cards. The chosen nomenclature, "privat," was selected to underscore the exclusive nature of the private wine tastings, which are conducted in a reserved space booked by patrons. The incorporation of the "/" between the letters "t" and "at" strategically alludes to the distinctiveness of the venue, emphasizing its exclusivity. The color palette was meticulously chosen to convey an aura of sophistication, with a particular resonance of red to harmonize with the rich hues of red wine. Throughout the project, a series of client meetings facilitated collaborative decision-making, encompassing research, logo conceptualization, color analysis, and iterative design refinements, culminating in client approval.